Terminology
S2S Postback
S2S Postback is the mechanism of information exchange between services. S2S - is «Server to Server», e.g. the exchange takes place on the server's side. To send information you need to know «Postback URL» - this is the address to which information will be sent. Keitaro can receive postbacks from affiliate networks, send them to the source of traffic and to other services.
Profit
Profit is calculated as Revenue - Cost
.
Conversions
Conversion is the action, performed by the user. There are different types of conversions:
- Lead - a user signs up, or requests to register.
- Sale - a user performed the action, which you got a payout for.
- Rebill - a user performed the action, which you got an additional payout for.
- Rejected - either a user rejected the offer, or the lead was rejected by the affiliate network.
CR (hold + confirmed) - conversion rate
Formula: Amount of conversions / Number of clicks × 100
.
CR (hold) - conversion rate
Formula: Conversions in hold / Number of clicks × 100
.
CR (confirmed) - conversion rate
Formula: Number of verified conversions / Number of clicks × 100
.
EPC - earnings per click
Formula: (Hold + Confirmed revenue) / Number of clicks
.
EPС (confirmed) - earnings per click
Formula: Confirmed revenue / Number of clicks
.
CPC - cost per click
Formula: Costs / Number of clicks
.
CPS - cost per conversion
Formula: Costs / Number of verified conversions
.
EC (hold + confirmed) - earning per conversion
Formula: (Confirmed revenue + Revenue in hold) / Number of conversions
.
EC (confirmed) - earning per conversion
Formula: Confirmed revenue / Number of conversions
.
eCPC - cost per 1000 clicks
Formula: Costs/ Number of clicks x 1000
.
eCPM (hold + confirmed) - profit per 1000 clicks
Formula: (Revenue in hold + Confirmed revenue)/ Number of clicks x 1000
.
eCPM (confirmed) - profit per 1000 clicks
Formula: Confirmed revenue / Number of clicks x 1000
.
LP CTR — landing page conversion
Formula: Clicks of landing page / Visitors of landing page x 100
.
ROI (hold + confirmed)
Formula: ((Hold + Confirmed revenue) - Cost) / Cost * 100
.
ROI (confirmed)
Formula: ((Confirmed revenue) - Cost) / Cost * 100
.
CPL - cost per lead
Formula: cost/(SUM(lead) + SUM(sale) + SUM(rejected))