Terminology

S2S Postback is the mechanism of information exchange between services. S2S - is «Server to Server», e.g. the exchange takes place on the server's side. To send information you need to know «Postback URL» - this is the address to which information will be sent. Keitaro can receive postbacks from affiliate networks, send them to the source of traffic and to other services.

Profit is calculated as Revenue - Cost.

Conversion is the action, performed by the user. There are different types of conversions:

• Lead - a user signs up, or requests to register.
• Sale - a user performed the action, which you got a payout for.
• Rebill - a user performed the action, which you got an additional payout for.
• Rejected - either a user rejected the offer, or the lead was rejected by the affiliate network.

Formula: Amount of conversions / Number of clicks × 100.

Formula: Conversions in hold / Number of clicks × 100.

Formula: Number of verified conversions / Number of clicks × 100.

Formula: (Hold + Confirmed revenue) / Number of clicks.

Formula: Confirmed revenue / Number of clicks.

Formula: Costs / Number of clicks.

Formula: Costs / Number of verified conversions.

Formula: (Confirmed revenue + Revenue in hold) / Number of conversions.

Formula: Confirmed revenue / Number of conversions.

Formula: Costs/ Number of clicks x 1000.

Formula: (Revenue in hold + Confirmed revenue)/ Number of clicks x 1000.

Formula: Confirmed revenue / Number of clicks x 1000.

Formula: Clicks of landing page / Visitors of landing page x 100.

Formula: ((Hold + Confirmed revenue) - Cost) / Cost * 100.

Formula: ((Confirmed revenue) - Cost) / Cost * 100.

Formula: cost/(SUM(lead) + SUM(sale) + SUM(rejected))